About us

About us

Learn more about MATIGOLD’s activities, products, and history.

Who are we?

MATIGOLD jewelry store (PC & Program OÜ, formerly known as Mati Kullaäri) is a domestic gold shop in Tallinn that has been operating since 1996. Our jewelry store has won the favor of many Estonians during its more than 25 years of operation. We have become known for our extensive selection of goods and favorable prices, offering jewelry and accessories of good prices and quality for every taste. Uniqueness is at the core of our operations. We have one store, and our jewelry is either unique or produced in only a few copies, thus being well suited for special moments.

What do we offer?

Gold jewelry is central among our products, with wedding rings and engagement rings making up the largest part. Although gold is central to our selection, we also offer various silver jewelry.

MATIGOLD store

If you wish to dive into the bright and beautiful world of jewelry, our gold shop awaits you. The MATIGOLD store is located in T1 shopping center in Tallinn on the first floor.

Our history

MATIGOLD has been operating for almost 30 years already. Read more about the landmark years in our history and the innovations that different moments have brought.

1996

The MATIGOLD company was founded under the name PC & Program OÜ. The name of the store and the brand became Mati Kullaäri. It started with the sales of watches and jewelry.

1997

The Mati Kullaäri (MATIGOLD) store expanded. Known watch brands and wrist and neck chains were added to the product selection.

2010

Mati Kullaäri underwent major changes this year. We specialized in engagement and wedding rings, offering jewelry in both gold and silver. From 2010, the opportunity to design wedding rings oneself also arose. This can be done either at home or in our store, where we offer a helping hand with using the configurator.

2013

Mati Kullaäri’s name changed, now being MATIGOLD.

2017

Several prestigious German brands were added to the MATIGOLD store: acredo, Fischer, Rubin, Breuning, Hungororing, Bayer, and Gettmann.

2018

2018. at the end of the year, MATIGOLD moved from EKS Kaubamaja to T1 Mall of Tallinn shopping center.

2019

Three new brands were added to the MATIGOLD selection: Spark, Viventy, and Songa.

2020

MATIGOLD’s product range of colored precious stones significantly expanded. More rings, earrings, and pendants with different colored precious stones than before were added to the selection.

2022

We expanded the diamond collection. The selection of rings, as well as earrings and pendants, with diamonds increased.

2023

New jewelry with lab-grown diamonds was added to the selection. A new collection “Secret Heart” was added to the consistently evolving acredo wedding ring collection.

2024

The options for designing rings were further supplemented thanks to the improvement of the acredo configurator, which offers even more different surface finishes for rings than before. A new collection with an arctic feel was also added: “Polar”.

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